醫彩是杭州核盛網絡科技有限公司旗下品牌、定位于醫藥營銷數字化技術解決方案，基于藥企營銷需求劃分推廣服務外包規范化管理、醫藥營銷全場景效能管理、新營銷與AI應用三大業務場景提供數字化解決方案，產品涵蓋了醫藥推廣服務商管理、主數據管理、商業流向管理、訂單管理、預算管理、結算管理、銷售管理、病程管理、AI智能陪練等多個醫藥營銷數字化管理環節，當前已為數百家中大型藥企提供高效、可信賴的數字化轉型解決方案。
Yicai is a brand under Hangzhou Hesheng Network Technology Co., Ltd., positioned as a digital technology solution provider for pharmaceutical marketing. Based on the marketing needs of pharmaceutical companies, it offers standardized management of promotional service outsourcing, efficiency management across all pharmaceutical marketing scenarios, and digital solutions for new marketing and AI applications. Its products cover multiple digital management aspects of pharmaceutical marketing, including pharmaceutical promotion service provider management, master data management, business flow management, order management, budget management, settlement management, sales management, disease course management, and AI intelligent training. Currently, it has provided efficient and reliable digital transformation solutions for hundreds of medium and large-sized pharmaceutical companies.